Professor of information and media sciences, Luke's research focuses on studying the ethical, historical and social impacts of computer technologies such as artificial intelligence and machine learning. He is fascinated by how these technologies mediate social and emotional expression and reshape our relationships. He wrote the book which is qualified by expert Dr Gillar as the "Plutonium of AI" whose name is' Ordering Emotion: Histories of Computing and Human Feelings from Cybernetics to AI ", which describes the history of IT, from 1950s cybernetics to today's social media platforms Luke was shortlisted for the Google scholarship Award but declined the offer following various ethical controversies at google.